cumulative audience

cumulative audience
рекл. совокупная [накопленная\] аудитория, (совокупный) охват (накопленная средством распространения рекламы за определенный промежуток времени; слушатели или зрители учитываются только 1 раз независимо от того, сколько раз они находились под воздействием рекламы)
Syn:
See:
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совокупная аудитория
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Реклама
накопительная или совокупная рекламная аудитория
общее число лиц, охваченных в результате публикации объявлений в последовательных номерах изданий или регулярной передачи рекламных программ в средствах вещания abbr cume

Англо-русский экономический словарь.

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Смотреть что такое "cumulative audience" в других словарях:

  • cumulative audience — UK US noun [C, usually singular] also INFORMAL cume) ► the number of different people who watch or listen to a television or radio programme, etc. over a period of time: »Advertising rates are based on cumulative audience figures. → Compare… …   Financial and business terms

  • cumulative audience — /ˌkju:mjυlətɪv ɔ:diəns/, cumulative reach /ˌkju:mjυlətɪv ri:tʃ/ noun the number of people reached by an advertisement at least once over a period of time …   Marketing dictionary in english

  • audience — au‧di‧ence [ˈɔːdiəns ǁ ˈɒː , ˈɑː ] noun [countable] the number or kind of people who watch or listen to something that is broadcast on radio or television, or listen to a particular type of music: • The ad was broadcast on all major channels,… …   Financial and business terms

  • cumulative reach — /ˌkju:mjυlətɪv ri:tʃ/ noun same as cumulative audience …   Marketing dictionary in english

  • Who Wants to Be a Millionaire (US game show) — Who Wants to Be a Millionaire Current title card for Who Wants to Be a Millionaire Genre Game show Created by David Briggs …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • WABC (AM) — Infobox Radio station name = WABC city = New York City area = New York City area branding = NewsTalkRadio 77 WABC slogan = Breaking News, Stimulating Talk. airdate = October 1, 1921 frequency = 770 kHz HD Radio format = News/Talk power = 50,000… …   Wikipedia

  • Blah Blah Productions — Infobox School name = Blah Blah Productions established = 2004, moved premises in 2007 and 2008 | Director = Michelle Taylor Assistant Director = Emily Balls Managerial Executive = Linda Taylor Managerial Executive = George Taylor colours = Black …   Wikipedia

  • NFL on CBS — The NFL on CBS Logo since the 2006 NFL season Format Sports Starring The NFL Today crew The NFL on CBS game c …   Wikipedia

  • List of broadcasting terms — With every new technology a number of terms and slang words develop to assist in the rapid communication of ideas between the users of the technology.Below is a glossary of terms used in broadcasting. A ; ABC: In Australia, the Australian… …   Wikipedia

  • Rosalie Trombley — Rosalie Trombley, legendary Music Director of AM Top 40 powerhouse CKLW aka The BIG 8. CKLW was a Windsor, Ontario based Detroit market AM Top 40 radio station powerhouse. With its 50,000 watt signal at 800 on the AM dial, CKLW covered the… …   Wikipedia


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